Personalisation is becoming a huge trend across the fashion industry and this is set to continue in 2020, which will see brands delivering a more tailored customer experience, according to Japanese fashion and accessory manufacturer YKK Digital.
Digitalisation has enabled the fashion industry to expand and evolve quickly, bringing new technology and innovative design processes. YKK Digital technology enables buyers to design every detail of the zipper, creating fashion excellence in an innovative and modern way, says the company.
YKK Prifa is a zipper with colourful inkjet ink printed on the tape and elements, which can be personalised by using logos, patterns, and gradations, to ensure that the smallest detail of a garment reflects the brand’s vision. Prifa enables creativity in luxury luggage and garment design, says YKK. Fashion designers can create their own individual designs using any design software, bringing originality to their design, the company adds.
YKK’s Prifa customisable zipper can be incorporated into a number applications and designed items, including luggage, jackets, sportswear, casualwear clothing and shoes, continues the company.
The Prifa zipper will be showcased at various exhibitions throughout 2019, including Première Vision in Paris on 12-14 February and Lineapelle in Milan on 20-22 February.
Founded in 1934 by Tadao Yoshida in Japan, YKK stands for Yoshida Kogyo Kabushikikaisha. Today, the company develops and produces a range of fastening solutions, including zippers, hook-and-loop fasteners, fabric tapes and plastic products, snaps and buttons for all fashion applications and leather goods, technical garments, furnishings, trims for the automotive sector and more, the company concludes.
