Suominen introduces FIBRELLA Cozy, a top sheet material with superior softness and customisable patterns.
Suominen, a globally leading nonwovens company, announces the launch of FIBRELLA Cozy, a new top sheet material for absorbent hygiene products, such as pantyliners, that is soft and effective in fluid management.
“FIBRELLA Cozy is an ideal combination of form and function and it is the softest available top sheet material for hygiene products,” says Johanna Sirén, assistant product manager for Hygiene at Suominen.
FIBRELLA Cozy is produced with spunlace technology, bonded with water without any binders, making it safe, skin-friendly and an odourless material.
As a result, FIBRELLA Cozy is an attractive choice for hygiene brands and converters to target health-conscious consumers of today.
FIBRELLA Cozy top sheet can be enhanced with Suominen’s customisable high definition patterns, which offer an outstanding opportunity to differentiate products from the competition.
“We know consumers value three things above all in these products: safety, comfort and the feeling of dryness and FIBRELLA Cozy satisfies these needs. By adding in our high definition patterning, we can offer an invaluable capability for differentiation by making the end-product stand out. This makes an everyday product more than just a commodity,” adds Sirén.
The hygiene category is one of Suominen’s strategic focus areas and, as a high added value nonwoven product in the category, FIBRELLA Cozy helps Suominen forward in executing its Changemaker strategy.
