Sponsored by Kornit
The Covid-19 pandemic continues to prove that forecasting trends 12 months in advance is a relic from the past.
Supply chain disruptions and the rapid emergence of new trends are not going away soon and neither are the problems caused by inaccurate forecasting: overstocked lines, discounting and waste.
All these challenges ultimately result in lower margins, so brands need to adapt to minimise their risk when delivering on consumer demand for faster fashion, while also catering for the growing demand for more sustainable products.
As it stands, today’s fashion industry is geared heavily towards the supply-and-demand business model, which raises the question: how can an industry so used to guessing what will sell (and producing products in huge volumes) possibly change? Through on-demand production, it can.
On-demand production turns supply-and-demand on its head. With an on-demand business model, products are only produced after they have been ordered by the consumer, becoming a demand-then-supply model.
With on-demand production, ordering bulk stock in advance and storing it in inventory simply is not needed, enabling brands to shed this risk. Additionally, on-demand also enables brands to produce orders closer to their customers, reducing the overall environmental impact of fashion.
The KornitX solution enables the fashion industry to take advantage of on-demand production, through systems such as Kornit’s Global Fulfilment Network. The network connects brands to best-in-class on-demand fulfillers, with onshore and nearshore production closer to the end customer. Brands gain the power to launch products faster and react in real-time to emerging trends, solving supply chain problems, eliminating risk and improving margins.
On-demand production is a pertinent answer to consumer demand for faster fashion and more self-expression, with a solution designed to eliminate fashion’s forecasting problems.
For more information, visit www.kornit.com.
