Directa Plus, a producer and supplier of graphene nanoplatelets-based products for use in consumer and industrial markets, has recently announced that it has signed an exclusive agreement with Loro Piana.
The agreement allows for the commercialisation of Loro Piana fabrics and garments enriched by the Directa Plus' G+ technology. The agreement is on a worldwide basis with an initial duration of three years for a minimum value of €800,000.
The extreme sensitivity of Loro Piana to the environment along its entire value chain fits with Directa Plus’ own culture - all the company’s products are hypoallergenic, non-toxic and sustainably produced.
Thanks to the agreement, Directa Plus’s G+ technology will be entering Loro Piana’s supply chain and will benefit from its global reputation for high quality standards.
"We are honoured to be working with Loro Piana to incorporate Directa Plus’s innovative G+ Graphene technology into some of their fabrics and garments. The significant innovations in high quality fabrics that can be achieved through the use of Directa Plus’ technology will allow increased comfort and performance for the end users of Loro Piana’s products," says Giulio Cesareo, founder and CEO of Directa Plus
“Loro Piana is a byword for the highest quality luxury textile production and design and we are excited to be able to take the next steps in materials development together, in line with Directa Plus’ strategy of adding value for partners throughout the textile supply chain. The Agreement represents further progress in the commercialisation of Directa Plus’ technology.”
