Online retail giant Amazon has launched its first dedicated skincare line that include face wipes.
The new collection, called Belei, is launching with 12 items including face wipes, moisturisers, serums and more.
“Our goal is to help customers spend less time and money searching for the right skincare solutions,” said Kara Trousdale, head of beauty for private brands on Amazon.com.
“We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.”
Products feature ingredients such as retinol, hyaluronic acid and vitamin C to help fight acne, dark spots, fine lines, dehydration and dullness.
All Belei products are free of parabens, phthalates, sulphates and fragrance and are not tested on animals.
Belei product bottles are made of post-consumer recycled resin and carton packaging is 100% recyclable.
The Miceller Facial Wipes retail at US$9. They are oil-free and gently remove makeup, dirt and complexion-dulling impurities.
