Apparel innovations company Alvanon is taking the use of 3D digital design to the next level with the launch of the Alvanon Body Platform (ABP), according to the company. ABP is a new and secure cloud database offering 3D fit standards for the global apparel industry. In its first iteration, apparel design and development teams will be able to access Alvanon’s library of over 6,000 virtual AlvaForms (3D avatars). Operating on all collaborating 3D software systems, ABP will provide a fast, accurate, simple and secure way for brands and retailers to access and share their 3D fit and core body standards with their supply chain, the company says.
“At Alvanon we believe that the 3D journey begins with the avatar. Not just any avatar, but the fit standard that represents the brand’s target customers’ body shapes and sizes,” says Jason Wang, chief operating officer, Alvanon. “In recent years, we’ve seen a huge increase for client bodies in the form of 3D virtual AlvaForms. The Alvanon Body Platform has been developed by our technology teams to specifically meet the fashion industry’s 3D digital design needs. Through collaboration with major 3D software companies, we have developed a seamless and secure digital avatar while providing the fit accuracy that brands and retailers require.”
Stephen Sze, director of software engineering, Alvanon adds: “This is just the beginning for the virtual AlvaForm. This launch marks a new era for retail innovation – the use of 3D digital design allows brands to create realistic prototypes in a variety of different styles without having to actually make them: eliminating huge amounts of waste each year. ABP is the starting point for that 3D journey.”
Alvanon’s R&D team invited a select group of apparel professionals throughout the fashion industry including such brands as American Eagle Outfitters, Express, J. Crew, Kohl’s, Lucky Brands, Lululemon, Napapijri, Talbots and Under Armour, to beta test the platform and user experience.
The company says it is a global innovations company that helps apparel brands improve their fit to reflect modern-day consumers. Since 2001, Alvanon has used the latest technology and body shape data to advise the world's leading apparel brands and retailers on fit and sizing strategies.
