Adidas and the National Hockey League (NHL) have recently revealed the ADIZERO Authentic jerseys for the 2019 Honda NHL All-Star Game – the first-ever NHL hockey jerseys featuring re-purposed and upcycled materials created in partnership with Parley for the Oceans.
Created with Parley Ocean Plastic, a range of materials made from upcycled marine plastic debris has been used to create each jersey.
‘By spinning a threat into thread’, the Adidas x Parley partnership gives new purpose to plastic bottles (polyester) and other plastic waste intercepted in marine environments.
As a part of their partnership and joint commitments to ending marine plastic pollution through the Parley AIR Strategy (Avoid, Intercept, Redesign), Adidas and Parley rework these various marine plastic waste materials into technical fibres that create the material framework of a durable, yet breathable fabric that is optimal for Adidas performance apparel.
“We create products tailored for an athlete, their sport, life and world, and we’re excited to introduce the special-edition Adidas ADIZERO Authentic Pro x Parley jerseys,” says Dan Near, director of Adidas Hockey.
“This initiative continues Adidas’ commitment to bring the brand’s biggest initiatives to the sport of hockey,” he adds. “The introduction of Parley into the Adidas ADIZERO Authentic NHL jerseys is the first ever environmentally-conscious hockey jersey.”
To create a more contemporary look, the jerseys feature each team’s crest, marking the first time that team logos have been used for NHL All-Star jerseys. Previously, All-Star jerseys have featured the NHL shield and conference logo.
Additionally, the jerseys feature Adidas Clima technology and Aeroknit detailing, the platinum NHL shield and an interior fight strap.
“The NHL is a recognised leader in addressing major environmental challenges and preserving the roots of our game,” says Brian Jennings, NHL chief branding officer and executive vice president.
“Adidas has been an incredible partner in our efforts and shares our commitment to promoting sustainable business practices. Each year, the NHL All-Star Weekend serves as an opportunity to showcase innovations across all aspects of our game. This year’s NHL All-Star Game in San Jose is the perfect setting for Adidas to introduce environmentally-conscious jerseys that complement our focus on environmental stewardship.”
The Adidas ADIZERO Authentic Pro x Parley jerseys will be worn by the NHL’s best players for the 2019 SAP NHL All-Star Skills on Friday 25 January and for the 2019 Honda NHL All-Star Game on Saturday 26 January at SAP Centre in San Jose, California, US, home of the San Jose Sharks.
