Overview

Title: A quick history into next-generation materials and where we
Date: Wednesday 25 September 2024
Duration: 42 minutes

Summary

If you’ve been following the next-gen materials journey, you’ll know it hasn’t been a smooth one. But the truth is, it’s all part of an innovation cycle we’ve seen throughout history. First comes the new technology, followed by a surge in enthusiasm. Then scepticism creeps in and interest wanes. The future looks bleak, and for some it is. But this is where things get good. Because the next phase is where companies understand the technology better. They see how it can change their product and benefit their business. Until the innovation becomes mainstream. And then, stability. So if you’re unsure what the future of next-gen materials is, remember: it’s all part of the process. Veshin Factory can’t predict the future, nor exactly when the wider industries will commercialise next-generation materials. But it's a journey that we lovingly continue on, and that will never change. The presentation will provide a rapid overview of the world of next-generation materials with a deeper focus on alternative leathers. Pringle will also explain the The Gartner Hype Cycle’s role in material innovation and what the future looks like for everyone involved.

Speaker: Joey Pringle, CEO & Co-Founder, Veshin Factory