Executive summary:

The digital textile printing market is undergoing significant transformation, driven by advancements in technology, a shift towards sustainable practices and increasing demand for customised on-demand production. This report highlights the key trends, challenges and growth drivers shaping the industry, providing actionable insights for stakeholders.

Key findings:

• Market growth and adoption: The global digital textile printing market is expanding rapidly, fuelled by technological innovation, growing consumer preference for personalised products and the need for sustainable manufacturing processes. This growth is evident across sectors including fashion, home textiles and soft signage.
• Sustainability: Sustainability remains a central theme with brands and manufacturers seeking solutions to reduce water and energy consumption while adopting eco-friendly inks and substrates. Digital printing technologies offer significant environmental benefits compared to traditional analogue processes.
• Technological advancements: The report identifies breakthroughs in printhead technology, software solutions and material compatibility as critical enablers of improved productivity and quality. Developments in hybrid printing systems and automation are also highlighted as key drivers of operational efficiency.
• Regional dynamics: Market growth varies significantly by region with Europe and Asia-Pacific leading adoption due to favourable policy environments, strong manufacturing bases and growing consumer markets.
• Challenges: Key challenges include high initial investment costs